According to Reuss, there are currently no electric SUVs that directly compete with the Escalade IQ. While some brands may come close in terms of price or offer three rows of seats, they do not provide the same level of content.
Reuss expressed curiosity about the future competition, stating, “It’s going to be interesting to see what happens. But we feel confident that this will be a beneficial addition to the SUV market due to our established brand of Escalade and Cadillac.”
Jessica Caldwell, executive director of insights for Edmunds, states that the Escalade IQ does not have a direct rival in terms of size, image, and product offerings. This is because the market for large, luxury electric SUVs is still relatively limited.
While a potential buyer of the Escalade IQ may also consider the Mercedes-Benz EQS or Tesla Model X, Caldwell explains that these vehicles are not perfect competitors due to the small size of the market.
Caldwell further explains the design challenge faced by the Escalade IQ, stating, “When you think of electric vehicles, you don’t typically think of big, bold, and luxurious designs. The Escalade IQ had to strike a balance between staying true to the Escalade brand while also showcasing a futuristic and cool appearance that EV buyers desire. They want to see design boundaries pushed in a futuristic manner.”
One aspect of the Escalade IQ’s design is inspired by the Celestiq, particularly the incorporation of a 55-inch curved display that spans the width of the cabin. It’s worth noting that the Celestiq has a starting price of approximately $340,000, excluding shipping costs.
In terms of dimensions, the Escalade IQ is just over 4 inches wider and a foot longer than the standard Escalade. Additionally, it boasts improved aerodynamics.
A standout feature called Velocity Max enables the Escalade IQ to accelerate to 60 mph in under 5 seconds. The Arrival Mode allows all four 35-inch tires to turn in the same direction for diagonal driving.
The use of GM’s Ultium platform provided designers and engineers with more creative freedom to play with the SUV’s proportions. This includes the ability to slope the roofline and extend the front wheels by almost a foot.
GM executives emphasize that both the electric and combustion Escalades will coexist on dealership lots, ensuring customers have choices as they gradually transition to EV adoption at varying rates.
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Omprakash Tiwary is a business writer who delves into the intricacies of the corporate world. With a focus on finance and economic landscape. He offers readers valuable insights into market trends, entrepreneurship, and economic developments.