The digital age of social media has changed the game for every business owner out there. How do you keep up with the competition with so many social networks and digital trends? Take a look at three of our top social media tactics as we enter into the holiday season and ready ourselves for the turn of 2022.
Be Authentic and Genuine
People can smell “fake” from a mile away, especially now with how fast information is traveling across social media and on the web. People are looking to trust who they are working with or where they are buying from.
By providing an authentic approach to your content and the way you engage with your followers, you will inevitably build a stronger reputation on social media with current fans and potential new followers.
Remember, you want to be seen as a leader in your industry, and in order to be a good leader, you have to be authentic.
Refrain From Over Self-Promotion
Sharing quality photos and videos on social media is one of the top ways to help boost your business on social media. Not to mention it’s the most affordable because it’s absolutely free to create if you are willing to put in the time and energy.
For example, if you are a realtor and want to share about recent homes for sale in Tempe with a pool, you’ll want to promote your listings with high-quality content that entices your viewer. More than likely, you already have photos and video tours of your listings, so this should be no problem in translating these types of content onto your social media accounts.
However, you don’t want to only post about yourself or your business. In this example of real estate, you want to post about more than just your current listings. Tweet, publish or post educational and informative tips through reels, stories, or on your blog. These could be about different mortgage types, how to improve your credit score, or things to look for when touring a potential house for sale.
Always consider first what your audience wants and needs. We can tell you that the last thing they’ll want is for someone to be shoving self-promoted content into their faces. If it adds value to their lives, then you are on the right track.
Don’t Ignore Your Social Media Stories
Stories aren’t just for Instagram. You have the ability as a business to share stories on Facebook, Linkedin, Pinterest, YouTube, and several others. Stories last for twenty-four hours which is an incredible way to give previews of behind-the-scenes footage into your business.
Posting stories on social media allows for more personality to shine through; you would even be surprised at the ability it has to generate leads. There are ample ways to utilize stories on social media to boost your sales. The key is that you have to get crafty with your call to action.
Say, for example, you are looking to have people sign up for a free online yoga class you are instructing. This is so you can add more email subscribers to your list. Start by adding something to your story that draws their attention, like asking a question such as, “Have you been wanting to add more yoga into your life, but can’t seem to find the time?”
Then, if your audience resonates with your message, they’ll continue watching as you tell them about your free online class that can be done on their schedule since it’s prerecorded. Send them over to the link in your bio or if you have over 10,000 followers, you can use the swipe up feature to lead them towards the link to sign up.
Because stories have a short life span on social media, it’s easy for people to want to come back regularly and check in with your life to see what’s new with your business or you as the face behind your business. Capitalize on this by having a clear call to action.
Conclusion
The honest truth is that no matter what, social media marketing requires a lot of trial and error. There is no one-size-fits-all package that makes your social media marketing strategy successful. You have to learn about what works best for your brand and your audience, along with what doesn’t work.
Be patient, and allow the stats to build over time as you grow and learn.
Aftab Hussain is a versatile journalist who covers a wide range of news topics with depth and precision. His commitment to delivering unbiased reporting ensures that readers stay well-informed about the most significant events and stories shaping India and the world.