In the 1950s and 1960s, American watchmaker Timex used to advertise how tough its watches were by having newsman John Cameron Swayze say that Timex watches could take a licking and keep on ticking. Today, the most popular watch in the world, the Apple Watch, has released a television commercial also developed to show off how tough the timepiece is.
The ad shows the Apple Watch under attack. A figure skater falls on the ice and her Apple Watch has a tough landing. An Apple Watch worn by a tennis player takes a direct hit from a machine firing tennis balls from across the net. The smartwatch gets caught in the folding glass door on a bus, and in a dog’s mouth. Water, both hot and cold, is sprayed at the timepiece during various scenes.
It’s interesting that Apple is calling the Series 7 timepieces more durable since a new, more durable Apple Watch 8 for athletes is rumored to be one of three Apple Watch Series 8 versions being released this year. The regular Apple Watch Series 8 is rumored to sport a larger 1.9-inch display, up from last year’s 1.78-inch screen, with thinner bezels.