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Sommerfeld has been polishing her skills as an advocate for over 16 years, helping decipher a complicated industry for consumers who just need good information. A two-time AJAC Journalist of the Year, ask her anything – except to do a car review.’s Lorraine Explains columnist and host of The Driving Podcast


After beginning her career in writing with The Motherlode column in the Hamilton Spectator in 2003, Lorraine added automotive journalism to her file in 2005. After stints with The Toronto Star and The Globe & Mail, she has been with since 2014. She began hosting The Driving Podcast in 2021, and helmed The Lemon Aid Car Show for seven years. She has been a member of AJAC since 2013.

After years of partaking in adventures like driving Smart cars in the Yukon winter, competing in the Gazelle Rally in Morocco, off-roading in Argentina, RVing around much of Canada, hypermiling across Canada and chasing down Route 66 (twice), Lorraine now writes as a consumer advocate.

She is a prominent voice on radio stations across the country, and her debut novel, A Face in the Window, was released in July 2023.


English degree from McMaster University in Hamilton


2022 Wakefield Castrol, Technical Writing Topics, winner

2021 AJAC Jaguar Land Rover Journalist of the Year, winner

2019 AJAC Jaguar Land RoverJournalist of the Year, runner up;

2019 Kal Tire Business Writing Award, winner;

2019 Subaru Feature Writing Award, runner up

2015 AJAC CAA Road Safety Journalism Award, winner.

2014 AJAC Jaguar Land Rover Journalist of the Year, winner

2014 Bridgestone Feature Writing, runner-up.

2013 AJAC Jaguar Land Rover Journalist of the Year, runner-up.

2013 AJAC Castrol Technical Writing Award, winner.


Email: [email protected] Linkedin: Lorraine Sommerfeld Twitter: TweeetLorraine



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