When it comes to clean air, Tesla Inc. has been at the forefront among carmakers. Since 2016, they have offered the Bioweapon Defense Mode, a system that recirculates cabin air through a HEPA filtration system, similar to household air-filter appliances that gained popularity during the pandemic.
Tesla assured customers that the Bioweapon Defense Mode is not just a marketing gimmick, but a real feature. They claimed that sitting in their car with this mode activated could protect people from military-grade bio attacks.
Now, other automakers are following suit and realizing the importance of improving air filtration, both for consumer health and potential revenue. For example, when Mercedes-Benz Group AG unveiled its EQS sedan in 2021, they introduced an “energizing air control system” with three layers of filtration.
This system, available on their newest electric models, is capable of capturing tiny viruses and eliminating smog particles using activated carbon. It also automatically seals the cabin when the outside air quality deteriorates.
During a test drive of Mercedes’ EQE SUV in New Jersey in June, the air quality index outside was at an alarming level of 350 due to Canadian wildfire smoke. However, inside the car, the air quality index was as low as 23, indicating the effectiveness of the system in combating poor air conditions.
Christopher Gödde, head of thermal comfort and air quality at Mercedes, acknowledges the consumer demand for cleaner air. He states, “So we are taking air quality, from a health perspective, to the next level.”
However, upgrading to the Mercedes system comes at a cost. It is currently only available as a $450 add-on for their newest electric models.
BMW also entered the air filtration competition two years ago with a similar system. Andreas Wehrmeier, the company’s head of air quality, explains that the development was primarily driven by highly polluted industrial areas such as Indonesia and Beijing. Interestingly, there was even one individual who requested the nanofilter for their historic BMW.
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Omprakash Tiwary is a business writer who delves into the intricacies of the corporate world. With a focus on finance and economic landscape. He offers readers valuable insights into market trends, entrepreneurship, and economic developments.
