India is the most populated country in the world now, and it holds a big audience that is untapped by the gaming scene. Gaming and tech companies are taking initiatives in the country to reach out to this audience and include them in the wider gaming scene. Dell is one of the companies that has been doing a lot in the country recently, and it has just launched its second gaming experience store in Kolkata.
Dell, alongside its gaming subsidiary, Alienware, opened their first gaming experience store in Nehru Place, New Delhi back in April of this year. The second gaming store that was inaugurated on September 15 is in Kolkata’s E-Mall. The inauguration was hosted by Dell Technologies India’s vice president and managing director of consumer and small business, Raj Kumar Rishi along with Atul Mehta, who is the senior director and general manager of the India consumer channel at Dell Technologies India.
Just like the store in Delhi, the gaming experience store in Kolkata also includes some new design features, interactive areas, and product presentations that gamers of the city can experience. It will also be one of the main spots to get the latest tech from Dell and Alienware.
Furthermore, the store in Kolkata also features a ‘Battle Zone’ arena where players will be able to battle each other while testing out Alienware’s gaming ecosystem, which includes laptops, desktops, and accessories. Interested readers from Kolkata can walk into the store today.
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