Germany automakers approaching EVs differently

Germany automakers approaching EVs differently

Over the next four years, BMW is set to revamp its combustion engine and hybrid models while introducing a lineup of electric sedans and crossovers on its new all-electric platform, known as Neue Klasse.

According to BMW CEO Oliver Zipse, being resilient requires flexibility, as they anticipate that the infrastructure for electric vehicles will not keep up with market demand.

BMW’s push for electric vehicles in the United States will intensify in 2026 with the introduction of multiple battery-powered crossovers under the X-line. The company has invested $1.7 billion in its Greer, S.C. facility to produce at least six electric crossovers.

Mini, BMW’s small car brand, believes that electrification is the key to regaining relevance. The first of several new electric Minis will be a battery-powered Countryman, expected to launch globally next year. While there are plans for two EVs made in China, including a small crossover and a Cooper SE replacement, their availability in the U.S. has not yet been confirmed by Mini.

Audi, on the other hand, is not only focusing on an aggressive electrification strategy in the coming years but also redefining its vehicle nomenclature to differentiate between electric and internal combustion-powered models. The brand will continue to use the “Q” designation for crossovers and “A” for cars, but EVs will be assigned even numbers while combustion-powered vehicles will have odd numbers. For example, when the A6 E-tron EV is launched in 2025, the current A6 will be renumbered as an A7.

Contributor: Larry P. Vellequette

 

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