In January 2019, Automotive News reported that Jim Farley, President of Global Markets at Ford, shared some insightful revelations at the Deutsche Bank Global Auto Industry Conference. Farley emphasized the importance of introducing new nameplates below their current offerings and launching more affordable versions in their truck business. In line with these strategies, Ford was secretly developing a new product, codenamed the Maverick.
It’s worth noting that Ford already had a successful car named Maverick. Back in 1970, the Schenectady Gazette proudly proclaimed it as “America’s best-selling small car” and your go-to option for the lowest price at your nearest Ford Dealer. The new Maverick, however, would be a pickup truck that would leverage its affordability and fuel efficiency to capture the market’s attention.
Then, on June 3, 2021, Ford made an official announcement about the highly anticipated Ford Maverick. The company revealed its plans for an extensive social media campaign to unveil the vehicle to the world, with acclaimed actress Gabrielle Union leading the charge. This campaign specifically targeted younger, tech-savvy customers, which undoubtedly contributed to the tremendous success of the Maverick.
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Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.