The Board of Control for Cricket in India (BCCI) anticipates surpassing $1 billion (approximately Rs 8,200 crore) in total earnings from the sale of TV and digital rights for India’s 88 home games over the next five years until March 2028. This new cycle will feature 21 home games against Australia (including five Tests, six ODIs, and ten T20Is) and 18 games against England (including ten Tests, three ODIs, and five T20Is), out of a total of 25 Tests, 27 ODIs, and 36 T20Is.
In the previous five-year phase (2018-23), the BCCI earned $944 million (approximately Rs 6,138 crore in 2018 exchange rate) from Star India, with a price of Rs 60 crore per international game (digital plus TV).
Unlike before, the BCCI will now invite separate bids for TV and digital rights, following the massive earning of Rs 48,390 crore during the IPL media rights auction, in which Reliance won the digital bid and Star won the TV rights.
The bidding process will once again be conducted through e-auction, as it is considered the most transparent process for determining the best price.
Experts predict that the demand for digital rights for Indian cricket will skyrocket, while the response for TV rights may be less enthusiastic. “It is difficult to estimate a specific value at this point due to the fluctuating exchange rate. However, it won’t be surprising if digital rights fetch a higher value than TV rights,” a broadcaster involved in this business stated.
A number of companies, including Disney Star, Reliance Viacom, and potentially Zee (if the merger with Sony is completed), are expected to be the three main bidders for India’s home matches. “It is too early to provide further details, but there will likely be three major bidders if the Zee-Sony conglomerate participates. We must consider the commitment shown by Reliance and Star during the IPL rights auction, as well as Star’s ownership of the ICC tournament property,” a senior executive from one of the broadcasters stated anonymously.
Despite the potential for high earnings, there are concerns about advertisement revenue in the months following the World Cup, especially if India does not win the championship. Additionally, the duration of Test matches in India is often shorter, with many matches ending within three days, which broadcasters will take into account when placing bids. The value of matches against Sri Lanka or Afghanistan may be lower compared to matches against England or Australia. Ad rates per second during T20 matches are typically higher than most Test matches, so companies consider these factors when submitting bids. They also need to ensure that their current star players participate in a certain number of games within the specified cycle, considering the workload and contractual obligations.
Denial of responsibility! SamacharCentrl is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.
