lenses: Snap announces new features of Lenses, Spectacles and new monetisation opportunities for creators


Snap has announced new features for Lenses, monetisation tools for AR creators and new features for Spectacles during the ongoing Lens Fest.
The company has launched new features for Lenses, including Custom Landmarkers, that allows Snapchatters to build AR experiences mapped to local landmarks or even their own backyard and has brought Connected Lenses to Spectacles, allowing for multi-user AR experiences. Here’s a list of all the new features that the company has announced at the Lens Fest.
New features for Lenses
Snap has launched the version 4.10 update for the Lens Studio, its AR creation software. The tool allows users to create the lenses and feature them across Snapchat, Snap Camera, Spectacles or into other apps through Camera kit.
Custom Landmarkers: Snap launched Landmarkers in 2019 and Local Lenses in 2020, layering augmented reality onto dozens of popular destinations around the world. With the latest update, creators will be able to make Custom Landmarkers, transforming local landmarks into AR attractions. All it takes is a mobile device with a LiDAR Scanner to map the area and create a 3D model to bring into Lens Studio.
World Mesh: Creators can now use depth information and world geometry understanding to create experiences that look and feel like real-world, previously only possible with higher end devices, making Lenses like the below Matrix world possible.
Other new features announced for creators in Lens Studio 4.10 include:
A new sounds library: Creators can now choose from a wide range of audio library and add Snapchat’s licensed music and audio clips to their own Lenses.
Real-world Physics: AR elements appear and react more realistically to forces of physics like gravity and collisions.
API Library for Real-time data: Smart and useful Lenses are easier to create with real-time information pulled from other sources, from the U.S. stock market to weather data. Some APIs include FTX, Alpaca, Accuweather, and iTranslate.
New monetisation opportunities
To support Lens creators, Snap has announced new monetisation opportunities.
Lens Call-To-Action: It is a new feature that allows creators to include a link on a Lens, making it easy to drive Snapchatters to a destination like a merch shop.
Gifting: Allows Lens creators to receive support from Snapchatters through Story Replies. Lens Creators earn a share of the revenue from Gifts received through Story Replies. The feature is currently rolling out in the US region only. Snap has confirmed a global roll out soon.
New capabilities for Spectacles
Learn: See the effects of global warming first hand with Save the Reef by Visionaries 777. Or, gain a deeper understanding of historic places across New Mexico by Lauren Cason.
Shop: Users can now try on AR clothing with Exodus by Damara Ingles and eat at a restaurant with a menu that comes to life with AR Menu by Brielle Garcia.
Experience Art: The ability to interact with three-dimensional art to unlock new soundscapes in The Door by Heather Dunaway Smith. Or, users can visit an art gallery in AR with BlackSoul Gallery by Leighton McDonald.
Play Games: Run through a playful obstacle course hands-free with Monke Racing by Lucas Rizzotto. Or take care of your very own pet called Rocket Cat by Wabisabi.
Connected Lenses — These experiences make it possible for multiple people to share the same Lens with others in the same space on Spectacles.
Location Triggers –If you choose to enable location, Lenses can adapt based on a specific GPS radius, so experiences can be customized based on location.
Endurance Mode — This feature lets Lenses run longer by turning off the display in between interactions with the Lens.



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