As the cold weather draws nearer and energy prices are still sky-high, families are desperate to keep warm while also trying to keep their heating bills down. Many parents are turning to the Oodie to keep their children warm.
They first became popular in 2020, when orders with the Australian company rose more by more than 200 per cent from the UK, and with families struggling to pay their bills amid the cost of living crisis, demand for them is now at an all-time high.
On Martin Lewis’ Money Saving Expert website, one fan claims she has not needed her heating since buying such clothing.
While not specifically promoting the Oodie brand, she said: “Invested in an oversized hoodie blanket to snuggle up in, not used heating since,” she said.
The official Oodies are not cheap, but there is currently a sale on, with kids’ starting from £47 and the reviews really do speak for themselves.
“BIG, fluffy, cuddly warm.. did I say BIG?” said one customer.
“I love that you can fit a hot water bottle in the pouch. Up yours, energy company! I’ll be in my oodie if you need anything:).”
“I got this 6 days after I ordered it and honestly it was worth the wait!” said another.
“I was so impatient and so excited! It’s so soft and cosy, I feel like I am locked in it! I love this so much and it fits my mom too and she wouldn’t give it back!
“I am so happy and it’s the best thing I have put £50 pounds to. If you’re thinking about getting one, just stop and def one! In other words, this is basically heaven online that you can buy! Definitely recommended!”
As well as the snuggly interior and the ease at which you can move around in an Oodie, one of the things customers like is the various designs – from avocados and penguins to Harry Potter and the newly released Minions range, which is available to pre-order.
You can save money with the bundles too, bringing the cost of four adult size ones to just over £50 each.
And if you do not want to splash out on the official Oodies, then other retailers are selling their own versions, including Primark, where its kids’ fleece Snuddies cost from £10 and adults from around £19.
Its kids’ range includes Spider-Man, 101 Dalmatians, pizza print and avocado print among others, while the ones for adults include everything from Looney Tunes and Mickey Mouse to Star Wars The Mandalorian and Marvel.