Millions of Brits use different voices for different situations – like phoning in sick


It emerged that Brits are most likely to put a particular voice on when playing with children, cracking a joke, and giving someone a telling off – while one in ten even have a job interview voice.

And one in four have a unique voice they reserve for their partner’s ears only – with 37 percent describing this as “cute”, while 22 percent say theirs is “playful”.

But embarrassingly, nearly half (49 percent) have accidentally allowed their private voices to slip out in public.

Brits are most likely to bring out these unique voices for pets and babies – and when speaking to a tot, 54 percent communicate in that way to get a smile out of them, while one in three think it’ll help them be understood.

Yet curiously, more than half (58 percent) have “no idea” where these different tones come from.

And 56 percent have had their special voices pointed out to them, evoking feelings of happiness (29 percent) and silliness (28 percent).

The research was commissioned by Jakemans, as part of its campaign to explore the power of the voice and how we use it.

The menthol throat lozenges brand has also teamed up with vocal expert Sue Addlestone, who said: “When communicating with others, we unconsciously adapt the way we speak to mirror the tone and accent of the person we are speaking to.

“We can also make these unconscious changes in different environments – for example, sounding different when talking to a friend in a pub vs. going to a job interview.

“There is a rich variety of vocal tones and accents that people use – and this highlights how powerful a tool the voice is in day-to-day life, and how important these skills are in social and work settings.”

The majority of those polled (86 percent) recognise just how important tone of voice is, and will adjust their voice when they are addressing certain situations.

And when quizzed on what they believe makes a good voice, the most popular characteristics included clear enunciation (37 percent), good articulation (36 percent), and a nice, good tone (35 percent).

Nearly one in three (32 percent) think a good voice should have a silky smoothness to it, while 55 percent say a nice voice can put them at ease.

The research, carried out via OnePoll, went on to reveal 37 percent have made efforts to look after their own voice.

One in five (21 percent) practice breathing techniques when talking, while 20 percent avoid overexerting their voice, and 19 percent will try not to speak if they feel hoarse.

And when feeling under the weather, drinking plenty of fluid or sucking on a menthol lozenge is the remedy people are most likely to turn to in order to protect their voice.

But as many as 54 percent claim losing their voice is what makes them recognise its importance.

Sue Addlestone added: “Regardless of whether you are feeling poorly, suffering with a hoarse throat or a tickly cough, we should take more care of our voices, and treat it just like any other part of the body – we use our voice for so much, so it is important to look after it.”

Elizabeth Hughes-Gapper, from Jakemans, said: “We use our voice every day as a communication tool, but it could be said that we take this powerful instrument for granted.

“The research indicates that it’s typically in moments when something is gone or we can’t use it, when we really realise just what we are missing.

“That’s why it is so important for people to be proactive in caring for their voice, and treat it like you would any other part of your body.”



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