Nintendo’s stance against abusive customers is a hugely positive move, many say. Hiromi Ikeuchi, a social psychology professor at Japan’s Kansai University, said in The Japan Times that the Kyoto-based console manufacturer’s decision is well-timed. Social media has pulled back the curtain on the harassment that customer-forward industries are often exposed to, and Nintendo has “successfully kept with the times by making a decision that society was ready to accept,” Ikeuchi said.
The nation’s Ministry of Health, Labor, and Welfare developed anti-customer-harassment guidelines in a recent company manual, but those guidelines are not legally binding, The Times reported. The ministry applauded Nintendo’s update, stating that this sort of corporate action against customer-to-employee abuse is “effective.”
When word of Nintendo Japan’s update reached social media users, it was met with more praise. “Regular employees shouldn’t have to deal with strangers screaming and yelling at them, or calling them names,” commented one Reddit user. “Good on Nintendo for protecting their people,” another added on the same post.
There does not seem to be any word on whether other branches of Nintendo will adopt the same policy update.