Parents replacing pocket money with modern rewards like extra mobile data


The research found more than four in five parents (84 percent) are now turning to these alternative “payments”.

And over half (56 percent) choose to give other treats like this as a way of stopping their kids from spending their money all in one go – while 44 percent prefer different methods as it is cheaper.

The research, commissioned by Sky Mobile, also found that while some are still giving money for chores (23 percent), more than a third of those (36 percent) would consider switching to something else as a savvy alternative.

Sharing her families’ experience with pocket money, singer, songwriter and mum of two, Louise Redknapp, said: “Like lots of parents, I’ve also been asked by my kids for a variety of alternative ways for them to receive their pocket money.

“Mixing it up by purchasing extra mobile data, mobile gaming credits, or a bit more screen time, is a great way to encourage children to help around the house and reward good behaviour – it’s a successful tried and tested method in our house.

“And to help us parents, Sky Mobile lets you share your spare data – a fab alternative to say thanks.”

The study also found children ask for additional mobile phone data three times a month – and for those who are able to share it, the going rate per chore is three gigabytes.

An average of four chores are completed by kids each week – with the most popular including setting or clearing the table (48 percent), washing up (37 percent), and unloading or loading the dishwasher (36 percent).

But when it comes to the tasks parents feel deserve a reward most, cleaning the bathroom and helping to put the food shop away came top (12 percent respectively).

A tenth of parents already share mobile data with their children as a thank you, and 43 percent wish that their mobile network allowed data sharing so they could gift it, too.

Paul Sweeney, managing director of Sky Mobile commented: “Rewards for children helping around the house can come in all shapes and sizes – and for the modern-day kid, sometimes money just isn’t always top of the list.”

Around the country, parents from London are most commonly found to be replacing pocket money with extra screen time (39 percent) and mobile data (25 percent).

While almost a third of mums and dads in the West Midlands are indulging their child’s sweet tooth, seeing sweet treats and chocolates (30 percent) as the biggest incentive for them to help out at home more.

Parents believe rewarding their children for doing tasks will show them that hard work gets rewarded (37 percent), while 30 percent feel it helps to teach them positive financial behaviours.

And 29 percent of those polled, via OnePoll, think it allows them to learn life skills.



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