Squid Game Hits 111 Million Viewers, the Biggest Series Launch Ever for Netflix

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Squid Game is a bonafide global hit, and Netflix is releasing the numbers to prove it.

On Twitter, Netflix said the South Korean survival drama has officially reached 111 million people, making it the biggest launch ever for the streaming service.

Netflix co-CEO Ted Sarandos said last month that Squid Game was already on track to become Netflix’s biggest show ever, and these latest figures seem to support his claims. Just know, however, that Netflix historically counts its views as any Netflix account that watches at least 2 minutes of a series within the first 28 days after release.

The last time Netflix reported data, Bridgerton: Season 1 took the top spot with 82 million accounts tuning in. Squid Game’s 111 million has smashed that total. Other shows in the top 10 that Squid Game has surpassed include The Witcher, Tiger King, Stranger Things, and more.

Squid Game’s journey from script to screen was a long one, so hopefully, its creators are enjoying the success. The script for Squid Game was rejected for a decade before Netflix gave it the green light. Once it entered production, Director Hwang Dong-hyuk says he lost multiple teeth due to stress.

For more, check out our Squid Game review, where we called the show, “one of the most exciting series to hit Netflix in some time.” Or, read up on Squid Game season 2, which might not focus on the contestants.


Logan Plant is a freelance writer for IGN. You can find him on Twitter @LoganJPlant.

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