Amazon’s Alexa sees 21% surge in multilingual mode usage, nearly half of Echo users prefer multilingual mode interaction

E-commerce giant Amazon has reported a 21% surge in the use of multilingual mode on Alexa-powered devices in India in 2022. According to the company, nearly half of all Echo smart speaker users prefer the Indian-English/Hindi multilingual mode to interact with Alexa. In 2019, Amazon introduced Hindi and multilingual mode for Alexa. As Alexa celebrates …

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