MUMBAI :Direct-to-home (DTH) platform Tata Play is set to introduce so-called Addressable Ads on linear television , where different ads can be shown to different audiences during the same programme. The move, a first-of-its kind in India, is a direct result of its recently acquired extra satellite capacity. The innovation will help advertisers fine-tune their …
Blackstone, the world’s largest private equity firm, has initiated discussions with the Walt Disney Co to evaluate buying the media giant’s India streaming and television business, said people aware of the matter. The senior India leadership of both companies have held multiple meetings in recent weeks. Blackstone is exploring either buying the business partially — …
Singapore-based investment firm Temasek is in advanced talks with the Tata Group to sell its 20% stake in Tata Play to the Indian conglomerate that owns the largest stake in the direct-to-home (DTH) company, people privy to the development told ET. “There has been a lot of movement in the discussions between the two companies …
Tata Group is in advanced talks with Temasek Holdings Pte to buy back a stake in its entertainment content distribution platform at a valuation of more than $1 billion, according to people familiar with the matter. The Indian conglomerate and the Singaporean state investor are in the final stages of discussions around the interest of …
In an industry-first move, Tata Play has ventured out of India with a white label solution for global OTT aggregators, starting with a project collaboration with Philippines’ leading Pay-Tv provider Cignal TV. India’s leading content distribution platform today launched the Tata Play Binge PaaS for OTT aggregators across the globe, enabling Tata Play to provide …
Apple TV+ is now available on Tata Play Binge, an OTT aggregation service. In addition to the 26+ additional applications that are already a part of the combined platform, Tata Play Binge members will also have access to the award-winning original series and movies on Apple TV+. Commenting on the partnership, Tata Play’s Chief Commercial …
New Delhi: Tata Play, a leading direct-to-home (DTH) service provider, announced today that it has initiated the transmission of television channels from its dedicated GSAT-24 satellite. This satellite was leased from the Indian space agency ISRO and was specifically launched for Tata Play (formerly known as TataSky) in June of last year. The GSAT-24 satellite …