Apple has a potential sitcom hit right in front of them. Since 2019, they have been releasing “Apple at Work” videos featuring four employees at a packaging company who are not only close friends but also dedicated users of Apple products. These videos aim to demonstrate how Apple devices can enhance productivity in the workplace.
The four characters include Bridget, the energetic leader of the group who is overly ambitious and seems to have a constant supply of caffeine. Dave is the wise, divorced member of the group who is also a single parent. Brian is the creative mind, often unintentionally, and still lives with his mother. Marie possesses the most expertise when it comes to Apple devices and their capabilities. Other characters include Vivienne, their former demanding boss, and Mike from Finance, a sly coworker who enjoys causing work-related issues.
The first video in the series explored the concept of a round pizza box, questioning why they are typically square. One character suggests, “It’s so simple, round pizza, round box.” Despite facing a tight deadline, the team manages to create a prototype box and meet the client’s expectations. The second video, released during the pandemic, highlights the usefulness of Apple devices for those working remotely. The third video showcases “The Underdogs” leaving their jobs to start their own packaging company while demonstrating how Apple devices can benefit small businesses.
Today, Apple has released a new video titled “Swiped Mac.” The plot revolves around Bridget preparing for a presentation to secure funding for their packaging company. However, she receives a notification on her iPhone stating that her Mac, containing all the presentation slides and media, has gone missing. It turns out that two inept thieves have stolen the MacBook but are unable to unlock it, rendering it useless for their purposes.
This video demonstrates various methods an Apple device owner can employ to track their missing products. After some close calls, Bridget is finally reunited with her Mac. However, a new challenge arises: can she and the rest of the team make it back to the presentation venue within five minutes? The answer will only be revealed in the next episode of this series produced by Apple.
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.