The Astonishing Markup New Car Buyers Are Paying Every Time


While the average transaction price of a new Tesla only increased a measly 0.8% from July to August, its EVs still had one of the biggest price percentage increases over the course of a year. Considering Tesla’s significant bump in EV pricing for the second time this year, it shouldn’t be surprising that buyers paid $69,831 on average; about $11,600 more than in 2021 (a 20.1% increase), per KBB’s statistics. Following Tesla is the Stellantis group and its biggest contributor Jeep, with the average Jeep buyer spending over $9,500 more this year (21.6% increase). The Renault-Nissan-Mitsubishi Alliance car pricing also rose over 12%, mostly thanks to its luxury car division Infiniti and its vehicle sales averaging over $9,300 more than last year (an 18% increase).

Although the Volkswagen Group’s year-to-year price bump is only about half of Tesla’s at 10.4%, average car sales under its Porsche branding were up more than $15,900 from last year (a 15.8% increase). Despite the rising average prices of Stellantis’ Jeep and Dodge brands, its subsidiary Fiat sold cars at over $3,200 less (12.1% decline), while EV sales of the Geely Auto Group-owned Polestar were averaging about $5,800 less (a 9.2% decline). Even Daimler and its luxury Mercedes-Benz brand turned into quite a bargain selling at a whopping $6,300 lower than last year (an 8.7% decline). Perhaps now’s the best time to ditch that Tesla in favor of a cheaper yet equally classy entry-level Mercedes Benz EV instead.



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