Uber has made an exciting announcement regarding the introduction of video ads on its various service apps, such as Uber Eats and Drizly. These video ads will be displayed to users while they wait for their taxi or food delivery and will also be shown on tablets in select Uber vehicles.
In their news release, Uber states, “By offering a platform for long-form video messaging and visually captivating content, we provide advertisers with the opportunity to engage consumers throughout their journey. These new formats allow marketers to share their creative stories, increase brand awareness, and drive sales.”
During testing, Uber’s in-app ads surpassed industry viewability benchmarks by 37%. The video ads are currently live in the United States, with mid-journey ads set to roll out in the coming weeks.
Uber aims to monetize its large and engaged user base through video ads, while also offering advertisers a unique opportunity to target users based on location, destination, and preferences. As Uber executive Mark Grether explains, “We have two minutes of your attention. We know where you are, we know where you are going to, we know what you have eaten. We can use all of that to then basically target a video ad towards you.” However, this statement does raise concerns.
All video ads on Uber apps will be muted by default, but users have the option to manually mute ads during their rides.
In the near future, Uber plans to launch its video ad products in the United Kingdom, France, and Australia. There is no mention of these ads coming to Canada.
For more information about this development, you can visit here.
Source: Uber, Via: The Wall Street Journal
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.
