wellbeing nutrition: Rakul Preet Singh invests in D2C brand Wellbeing Nutrition


Bollywood actor Rakul Preet Singh has invested an undisclosed amount in Wellbeing Nutrition, a plant-based whole food nutrition company.

Founded in 2019 by Avnish Chhabria, Wellbeing Nutrition creates combinations of daily wellness, functional nutrition, kids organic nutrition and natural nutricosmetics. The brand claims innovative leadership in the category, with multiple technology innovations in nutrition such as ‘Melts’ oral thin strips which allow better absorption of nutrition, multi layered effervescent tablets and their latest launch – Slow capsules that follow an eight-hour delayed release mechanism.

“Wellbeing Nutrition has always stood out for me for its clean, natural and organic sustainable philosophy to plant-based nutrition while having a strong research driven approach,” said Singh. “I admire the founder’s vision of providing wellness solutions especially for hectic modern lifestyles. My belief in their products is what drove my investment into the company.”

The actress and entrepreneur has previously invested in various wellness and health start-ups and owns F45, a gym chain in Hyderabad. She is also a keen follower of technology and has launched an app called Starring You.

“At Wellbeing Nutrition, our aim is to provide organic solutions in the most technologically efficient way. Rakul echoes our vision completely. Her clean-eating, healthy-living ethos makes her an ideal fit for Wellbeing Nutrition,” said founder Chhabria.

The company works with over 150+ organic farms and clinically approved suppliers globally to provide clinically proven and scientifically validated organic, non-genetically modified vitamins and minerals that are not chemically synthesized. From empowering women and children, providing medical aid, creating skill development opportunities to creating a sustainable and ethical supply chain, the brand is passionate about building an ecosystem of wellbeing.

The brand currently sells on their online platform, across 2000+ stores in India and over 5000+ stores across the world – in the USA, UK, UAE, and Germany.

Recently, the brand also partnered with Disney to launch an all organic and natural line of vitamins, probiotics, and omega for kids globally.

Wellbeing Nutrition has won several innovation awards including the P&G Global Innovation Award and the CES new healthcare technology innovation award.



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