Xbox Series X and Game Pass Prices in Most Countries Seeing an Increase by Microsoft

If you’re interested in purchasing an Xbox Series X, it would be wise to do so before the end of July, unless you’re in the US, Japan, Chile, Brazil, or Colombia. Microsoft has confirmed that the price of the console will be increased in most other countries.

Starting from August 1st, the Xbox Series X will be priced at $650 CAD in Canada, £480 in the UK, €550 in most European countries, and $800 AUD in Australia. These price increases are similar to the ones Sony made for the PS5 in most markets last year.

According to Xbox communications chief Kari Perez, “We’ve maintained our console prices for many years and have adjusted them to reflect the competitive conditions in each market. These Game Pass price adjustments are unrelated to the Activision Blizzard deal and are intended to align with local market conditions.”

The pricing for the Xbox Series S will remain the same in all markets at $250 (or equivalent). Microsoft will soon introduce a black model with 1TB of storage for $349.

Microsoft’s own studios have stopped developing games for the Xbox One. If you prefer not to buy a Series X or S, you can still stream upcoming games like Starfield and Fable to the older console through Game Pass Ultimate. However, it’s worth noting that this service will also experience a price increase, even in the US.

Xbox Game Pass will soon cost $11 per month, an increase of $1. Meanwhile, Game Pass Ultimate will see a larger jump from $15 to $17 per month. The Verge has provided a list of price increases for other markets. The price of PC Game Pass will remain unchanged (previously doubled in 2020), and Xbox Game Pass will not increase in price in Norway, Chile, Denmark, Switzerland, or Saudi Arabia.

The new prices will be effective for new Xbox Game Pass members starting July 6th, while existing subscribers will not be affected until August 13th (September 13th in Germany). Users with access to Game Pass through an annual code will not experience price changes until it’s time for their renewal.

This marks the first time Microsoft has increased Game Pass pricing since its introduction in 2017 as part of the transition away from Xbox Live Gold. However, it was expected that prices would eventually rise. The significance of Game Pass to Xbox’s business model undoubtedly played a role in this decision.

Alternatively, one might have expected the price of the Xbox Series X to decrease at this stage of its lifecycle, rather than increase. Microsoft can’t attribute this to a console shortage, as Xbox head Phil Spencer recently stated that the company has increased the supply of Xbox Series X/S. Instead, Microsoft suggests that the increase in the Series X price is due to factors such as market conditions, inflation, and currency fluctuations.

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