World Music Day: Majority (91%) of Indians surveyed believe music helps build a strong connection and 89% of Indians surveyed believe that someone who has the same taste in music as them makes them more attractive.
On World Music Day, a new study by a dating app found that 74% of Indians believe it is important to have similar tastes in music as their partner
For both audiophiles and casual listeners, finding a partner who shares your musical taste is an essential part of building a bond. Whether it’s bonding over a movie song or attending a local indie gig on a date, music plays a significant role in our dating lives. In anticipation of World Music Day, a new study conducted by Bumble reveals that the majority (91%) of surveyed Indians believe that music helps foster strong connections. Additionally, 89% of Indians surveyed find someone with the same taste in music more attractive.
- Let music do the talking: 92% of Indians surveyed believe that music allows them to express their feelings or thoughts that they struggle to put into words.
- Sharing playlists as a love language: Sharing your sacred playlist with a potential love interest is a significant step in a relationship. According to 88% of Indians surveyed, sharing music and playlists is their love language.
- Music matters: 74% of Indians surveyed believe that having similar music tastes is important in a partner, and 66% would hesitate to date someone with completely different musical preferences.
- Matching vibes: 61% of Indians surveyed say that if their partner doesn’t appreciate the music they listen to, they wouldn’t be compatible.
“Music can inspire engaging conversations about various phases and experiences in our lives, as well as help us express emotions that are difficult to convey in words. Compatibility is crucial for healthy relationships, and Bumble recognizes the importance of shared interests. You can showcase your favorite music genres on your Bumble profile using Interest Badges and find your musical match. Alternatively, you can spark great conversations by embracing the differences in your music preferences. There are endless possibilities for finding love through music, and Bumble is here to support you,” says Samarpita Samaddar, India Communications Director at Bumble.
So what’s got Indians grooving?
According to Bumble’s study, here are the top music genres preferred by Indians:
Bollywood (62%) takes the top spot, with Pune (78%), Delhi (70%), and Ahmedabad (70%) showing the greatest affinity for Hindi movie songs. Indian Classical (50%) ranks second, followed by Rap & Hip Hop (39%), Rock (37%), and Folk music (36%).
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