Although specific figures were not disclosed, Sreeram emphasized the platform’s dedication to increasing investments in content, specifically original shows and movies. Prime Video India has the highest proportion of Prime members who regularly stream the service, proving its popularity.
Sreeram highlighted content, distribution, and product as the key growth pillars for Prime Video India. He discussed the expanding linguistic diversity among viewers, with 60% of Prime Video customers consuming content in four or more languages. Furthermore, half of the viewership for Prime Video’s shows and movies comes from outside their home states.
The reach of Indian content extends beyond the country’s borders, with a quarter of the total viewership of Prime Video’s Indian originals coming from the diaspora and non-diaspora audiences abroad. Sreeram cited the success of the original crime thriller series ‘Farzi’, ranked No. 2 on IMDB’s list of popular shows launched globally in 2023.
International content is also finding a significant audience in India, with 75% of Prime Video viewers watching international shows and movies. Surprisingly, a quarter of the consumption of international content occurs in Indian languages.
In addition to expanding its content selection, Prime Video launched an aggregation service called Prime Video Channels in 2021. Initially starting with eight partners, it has now grown to 18 partners, offering an additional 26,000 hours of content selection across shows and movies. Prime Video Channels has also been instrumental in launching channel partners like Stingray, AMC+, and Acorn TV.
Furthermore, Prime Video’s movie rental service, boasting a library of over 4,000 movies, has seen engagement from customers in 95% of pin codes. Sreeram revealed that almost 90% of the movie rental library is rented at least once every month.
With its commitment to investment and a growing range of content and services, Prime Video is solidifying itself as the go-to destination for high-quality streaming in India.
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Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.
Denial of responsibility! Samachar Central is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
