NEW DELHI: The India tablet PC market grew by 41% quarter-over-quarter in Q3 2023 driven by demand for 5G tablets and premium models, according to the latest report released by CyberMedia Research (CMR) on Tuesday.
Apple led the market with a 26% share, followed by Samsung (21%) and Lenovo (20%). Apple also experienced the strongest year-over-year growth among the top three players, at 20%, as per CMR.
Samsung’s shipments fell the highest at 32% year-over-year in the quarter that ended September, while shipments of Lenovo fell 30% year-over-year. Fifth-ranked Xiaomi grew the fastest at 98% year-over-year, whereas Realme grew 86% year-over-year helping it secure the fourth position.
The research firm said that 5G tablet shipments grew by 86% year-over-year, accounting for 16% of overall shipments in the quarter.
“The robust growth of Apple, coupled with standout performances from Realme and Xiaomi, signals a significant shift in consumer preferences at both the premium and value-for-money end of the tablet PC market,” said Menka Kumari, Analyst-Industry Intelligence Group (IIG), at CMR.
Kumari added that the uptick in 5G adoption during Q3 2023 marks a “crucial industry moment”, opening new possibilities for users, content creators, and businesses. “With the continued proliferation of 5G, we anticipate an increasingly dynamic and seamless user experience across a diverse range of applications and services,” she said.
The research firm estimates that the overall tablet market in India is expected to experience a single-digit year-over-year growth in 2023.
“The substantial growth in market shares for key players like Apple, Realme, and Xiaomi reflects a growing demand for diverse tablet options in India,” Kumari said. “The competition is intensifying, and companies that can successfully navigate this evolving landscape by focusing on customer preferences and technological advancements are poised for continued success.”
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.
