Apple’s latest innovation, the Apple Vision Pro, hits stores today with a hefty price tag of $3,500 (around Rs 2.8 lakh). The sticker shock may leave some wondering why such a steep cost, but Apple CEO Tim Cook took the opportunity to shed light on the matter during a recent earnings call.
He emphasized that the high price is a reflection of the incredible technological advancements packed into the mixed-reality headset. The Vision Pro, built on a foundation of 5,000 patents, stands as a testament to Apple’s commitment to cutting-edge technology.
During the earnings call, Cook addressed concerns about the steep pricing, stating, “If you look at it from a price point of view, there’s an incredible amount of technology packed into the product.” He went on to highlight the inclusion of two Apple Silicon chips and the availability of 600 new apps and games tailored for the device.
The Apple Vision Pro introduces spacial computing, allowing wearers to integrate digital content into their physical surroundings. This technology is a result of years of innovation, from silicon advancements to displays, and significant strides in AI and machine learning.
Cook elaborated on the role of AI, stating, “It’s, of course, built on many innovations that Apple has spent multiple years on, from silicon to displays and significant AI machine learning — all the hand tracking, the room mapping, all this stuff is driven by AI.”
Despite the seemingly high price, many Apple fans didn’t hesitate to grab their piece of the future when preorders opened on January 19 as there were reports that that the company has already sold around 2 lakh headsets. However, some analysts predict that the demand may taper off due to the niche nature of the headset.
Interestingly, major corporations like Walmart and Nike are already exploring potential applications for the Vision Pro among their customers and employees, according to Apple’s CFO Luca Maestri. This indicates that the headset’s capabilities extend beyond entertainment. The headset is yet to be launched in India.
Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.
