A movie centered around the famous spicy snack, Flamin’ Hot Cheetos, is about to hit theaters, offering an intriguing twist to the classic cheese-flavored treat. This biographical film, produced by Fox Searchlight Pictures, tells the story of the janitor who actually invented the popular snack. This janitor, Richard Montañez, is the son of a Mexican immigrant and faced difficulties with English, causing him to drop out of school.
The film, titled “Flamin’ Hot,” was recently screened on the White House lawn, with President Joe Biden and director Eva Longoria welcoming a large audience. This feel-good movie depicts the inspiring journey of a Mexican American janitor working at Frito-Lay who managed to convince his superiors to add a spicy twist to the snack’s cheesy coating. Adapted from Montañez’s memoir, the film carries a message of overcoming adversity and pursuing dreams, despite some doubts surrounding Montañez’s claims.
President Biden, addressing the crowd at the screening, emphasized the theme of courage depicted in the movie. He acknowledged the sacrifices made by immigrants who left their homes to start anew in the United States. Eva Longoria, who also spoke at the event, expressed her personal connection to Montañez’s story, having faced similar obstacles in her own career. She stated that the film aimed to portray authenticity and inclusivity.
Jill Biden, the first lady, acknowledged Montañez’s contribution to changing the way companies perceive Latino customers. She stressed that the film’s significance went beyond Richard’s individual story, representing the struggles and triumphs of those who have been overlooked or underestimated.
However, allegations made by The Los Angeles Times suggest that Montañez exaggerated his involvement in the creation of Flamin’ Hot Cheetos, a claim that Frito-Lay has denied. Despite this controversy, the movie still made its way to the White House screening, with a White House official clarifying that it is not a documentary but a way to celebrate and reflect different backgrounds in American cinema, as done with other films this year.
The film stars Jesse Garcia as Montañez, portraying the story of a former Frito-Lay janitor who introduced Mexican-inspired flavors to Flamin’ Hot Cheetos. The Bidens and Longoria highlighted the film’s message of inclusivity and the American entrepreneurial dream, while acknowledging the unequal access to such opportunities.
Eva Longoria’s directorial debut, “Flamin’ Hot,” is a significant film that sheds light on Hispanic characters. As a prominent figure in Democratic politics, Longoria has actively supported Democratic candidates, including Biden and Obama. Hispanic Americans form an important part of the Democratic Party’s base, making this film screening particularly pertinent.
Hundreds of attendees, including cast members, Latino community leaders, and government officials, gathered on the White House lawn to enjoy the movie, indulging in traditional snacks like tortilla chips, salsa, and Flamin’ Hot Cheetos, complemented by refreshing drinks. A lively mariachi band added to the festive ambiance.
President Biden has previously organized screenings of films that highlight important historical events and cultural celebrations. This inclusive approach has allowed a diverse range of communities to see themselves represented and celebrated in film. “Flamin’ Hot” was released for streaming on Hulu and Disney+ on June 9th, making it accessible to a wider audience.
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Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.
