boAt co-founder Aman Gupta hails ‘Ghar Wapsi’ as companies shift manufacturing back to India

Aman Gupta, Co-founder of boAt, highlighted a significant shift in the Indian business landscape. Gupta described a “Ghar Wapsi” (returning home) happening across various sectors, with numerous companies and startups returning to India for manufacturing and operations.

“Absolutely, there should be more push towards local manufacturing,” Gupta emphasised in an interview with CNBC-TV18. He noted that the trend of manufacturing moving away from India in past decades is now reversing. “Never thought companies and brands like us would ever want to manufacture in India,” he added, expressing his optimism about this shift.

Gupta pointed out that many Indian startups, previously registered abroad, are now re-establishing their bases in India. “Good to see this ‘Ghar Wapsi’ happening for a lot of things,” he said, acknowledging the supportive role the government has played in this transition.

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“Startups need help from the government to grow. That happened in the past, and I hope it continues.”

Reflecting on broader economic goals, Gupta questioned how India will achieve its vision of becoming “Viksit Bharat” (Developed India) by 2047 and who will be the right leader to guide the nation towards this milestone. He discussed the evolving startup revolution and the progress of the “Make In India” initiative, which were critical issues on his mind as he considered his voting decisions.

Gupta also called for further improvements in the ease of doing business in India. “The government should help us understand how we can take our brand outside of India,” he urged. “We’ve completed ‘Make In India,’ now is the time to make for the world, and we will need the government’s help with this.”

Gupta’s comments underscore a broader sentiment within the Indian business community, advocating for enhanced local manufacturing and greater support from the government to enable Indian brands to compete on a global scale.

Also read: ThinKuvate launches ₹100 crore India-focused fund to invest in tech startups

 

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