A significant percentage of automated safety features were favorably received, with 80% of respondents expressing interest. Surprisingly, however, the survey found that self-driving technology was the least desirable among the listed ADAS features.
According to S&P, the five most sought-after ADAS features contribute to improved safety. Of these, blind spot warning topped the list, with 83% of consumers expressing interest.
In terms of safety and convenience, ADAS and autonomous systems were compared in the survey. It was found that the convenience of autonomous driving falls significantly short of the desirability of ADAS safety features.
“Safety and convenience appeal to different interests,” stated Brock Walquist, senior technical research analyst at S&P Global Mobility.
More than 80% of respondents indicated a desire for forward collision warning and rear mirror cameras. The other top five desired features included automatic emergency braking for both vehicles and pedestrians, as well as night vision.
“Exposure plays a significant role in driving the desirability for these features,” stated Yanina Mills, senior technical research analyst at S&P Global Mobility.
Due to limited consumer experience, self-driving technology is not as desirable as other automated driving features.
Consumers show a preference for automated driving features that allow them to maintain control over the vehicle. The survey, which assessed consumers’ preferences based on the SAE Levels of Driving Automation, revealed that 69% of respondents favored Level 2 systems, wherein some driving tasks are performed under driver supervision. Additionally, 65% of buyers desired Level 2+, which includes hands-off automated highway driving.
Only 53% of consumers believed that an “autonomous” car would be more fuel-efficient than a “normal” car, and 48% regarded autonomous cars as safer.
Consumer sentiment towards self-driving technology varies across countries. Chinese consumers displayed the highest desirability scores for this technology, while those in the United States, United Kingdom, and Germany had the lowest scores.
“Consumers are unsure about how self-driving technology will work. There is a degree of confusion,” explained Mills. “They are questioning whether it truly means full autonomy or simply assistance while they still need to focus.”
S&P Global Mobility suggests that automakers need to clearly define the benefits of autonomy in order to increase its desirability among consumers.
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Omprakash Tiwary is a business writer who delves into the intricacies of the corporate world. With a focus on finance and economic landscape. He offers readers valuable insights into market trends, entrepreneurship, and economic developments.
