Last May, Bob Iger, the CEO of Disney, made the announcement that their streaming service would experience a price increase later in the year. Now, we finally have a date: during Disney’s quarterly earnings call, Iger revealed that the ad-free premium tier of Disney+ will rise to $13.99 on October 12th. This marks the second $3 increase in subscription price within the past year, as the current rate of $10.99 was established back in December. Additionally, Hulu’s ad-free plan will also undergo the same $3 bump, resulting in a standalone subscription cost of $17.99 per month.
Despite this significant price hike, Disney aims to offer some relief to its customers through service bundling. They will introduce a new Duo Premium subscription that combines the ad-free tiers of Disney+ and Hulu, available for $19.99. Furthermore, Disney has exciting news for European and Canadian viewers as they plan to launch the $8 ad-supported tier, introduced in the US last year, in these regions starting November.
In addition, Iger emphasized that Disney will soon take action against account sharing. The company is actively exploring options to address this issue and determine the best approaches for paying subscribers to share their accounts with friends and family. These new policies are expected to be implemented sometime in 2024.
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.