EA Games separation from EA Sports as a component of rebrand

Electronic Arts Inc. (EA) is set to undergo an internal shakeup, separating its divisions into two entities: EA Sports and EA Games. This restructuring signals a potential expansion beyond the company’s traditional video game roots, as EA Games will be rebranded as EA Entertainment.

According to CEO Andrew Wilson, this move aims to capitalize on the massive opportunities for growth by building the future of interactive entertainment. The restructuring is also intended to empower creative teams within the organization.

As part of these changes, Laura Miele, former Chief Operating Officer, will assume the role of EA President of Entertainment, Technology, and Central Development at EA Entertainment. Miele will work closely with Vince Zampella, the head of Respawn Entertainment, and other key executives.

Apex Legends. Credit: Respawn Entertainment / EA

Meanwhile, Cam Weber will continue leading EA Sports, having played a significant role in the development of the company’s NFL series. The split is expected to give both Miele and Weber more oversight over their respective labels, granting increased control over budgets and decision-making processes.

CEO Wilson emphasized that Stuart Canfield, Laura Miele, Cam Weber, and David Tinson will collaborate closely with studio leaders in implementing these organizational changes. The goal is to further enhance franchise teams’ dedicated capabilities and drive operational rigor, while ensuring that EA’s overall business remains strong.

Although EA is undergoing significant restructuring, it remains uncertain whether this will result in company-wide layoffs. Notably, Bioware’s highly anticipated MMO, “Star Wars: The Old Republic,” is moving to a third-party model with several of its developers being reassigned to different areas within EA.

EA Sports will retain responsibility for managing popular franchises such as the F1 series, PGA Tour, EA Sports FC, NHL, College Football reboot, and the upcoming Super Mega Baseball. On the other hand, EA Entertainment will encompass Respawn, DICE, Ripple Effect, Ridgeline Games, Full Circle, Motive Studios, EA’s Seattle studio, BioWare, and the EA Originals label, in addition to overseeing the company’s mobile games.

In separate news, Dan Houser, co-founder of Rockstar Games, has unveiled his new studio, Absurd Ventures.

 

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