Selena’s beauty brand has been appreciated by millions in the last few years. (Images: Instagram)
Selena’s Rare Beauty products have been available in India since June 15th of this year and fans are thrilled that the brand is here
Rare Beauty, the highly acclaimed cosmetics brand founded by renowned singer and actress Selena Gomez, is excited to announce its official launch in India.
The brand’s exceptional range of beauty products is exclusively available at Sephora stores across the country and online at sephora.nnnow.com.
Rare Beauty has gained international recognition for its commitment to inclusivity, empowering individuals to embrace their unique beauty and celebrate their authentic selves. By partnering with Sephora, a leading global beauty retailer known for its vast selection of premium beauty brands, it aims to bring its transformative products to beauty enthusiasts throughout India.
Selena Gomez’s passion for beauty products began at a young age, and she has channeled that love into the development and launch of Rare Beauty over the last four years. She wanted to create a beauty brand that goes beyond physical products and helps people celebrate what makes them unique. Selena openly discusses the “beauty myth” and the unrealistic expectations set by society that are impossible to achieve. She created Rare Beauty to challenge the beauty myth of physical perfection. Rare Beauty is about using makeup as a tool for celebrating individuality and promoting self-love and acceptance.
The products are designed for everyday self-expression, with each product having a unique sensorial story. Since the brand’s inception, Selena has been involved in every step of product development.
“I’m thrilled to release beauty products that not only feel great but also celebrate what makes each of us unique,” said Selena Gomez, Founder and Creator of Rare Beauty.
Whether it’s testing each product or ensuring the Perfect Strokes Universal Volumizing Mascara works for all lash types, Selena has influenced every aspect of the brand. Rare Beauty’s Perfect Strokes Matte Liquid Liner is inspired by calligraphy and features up to 800 individual bristles, while the Soft Pinch Liquid Blush quickly became a favorite among TikTok beauty creators. Complexion products include the Always an Optimist 4-in-1 Mist and Positive Light Tinted Moisturizer, available in 24 flexible shades to suit all skin tones.
The brand also offers Lip Souffle Matte Lip Cream in 10 shades, Soft Pinch Tinted Lip Oil in 8 shades, and Positive Light Liquid Luminizer in 8 shades.
In 2020, Rare Beauty launched the Rare Impact Fund as part of its commitment to addressing mental health and self-acceptance. One percent of all Rare Beauty sales are donated to the Rare Impact Fund, which aims to expand access to mental health services and education for young people worldwide. The Rare Impact Fund is raising $100 million dollars with the support of corporations, philanthropy, and the community to help organizations provide mental health resources to young people. The Rare Impact Fund will also extend its support to India by assisting two local mental health organizations, with further details to be announced next month.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – IANS)
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