Google is Introducing Perspectives, a Search Feed Curated by Humans

Google is introducing a new search feature that provides users with different perspectives in search results. This feature, ideally showcasing human opinions, will be available on Friday, as announced by the company on Twitter.

According to a blog post by Google from May, the new feature, called “Perspectives,” will allow users to exclusively view long- and short-form videos, images, and written posts shared on discussion boards, Q&A sites, and social media platforms. This includes content from TikTok, YouTube, websites, tweets, Quora, and Reddit. The Results from Perspectives are described as resembling Pinterest rather than traditional Google search results.

With the Perspectives feed, Google aims to provide a variety of viewpoints and prevent users from relying solely on appending “reddit” to their searches for human insights. This strategy became less effective due to Reddit communities going dark in protest of API changes. However, these subreddits are now accessible again through search.

It’s worth considering whether Google sees an opportunity to compete with Reddit’s turf through its Perspectives feed, given the ongoing conflict between subreddit moderators and Reddit. However, the timing of the feature’s announcement at Google I/O and its subsequent release might just be coincidental. The Perspectives tab was originally slated for a rollout in the “coming weeks,” which aligns with the current time frame.

As of now, I haven’t personally encountered the Perspectives tab in my recent searches, but I anticipate that it will become visible soon.