Here’s What It Means For Cable

In May, The Wall Street Journal uncovered some details about the plans for a standalone ESPN streaming service, but it doesn’t provide the complete picture. However, it is the most definitive evidence yet that these plans are currently in motion. Earlier in February, during the Q1 investors call for Disney, the parent company of ESPN, Wells Fargo Securities analyst Steven Cahall asked about the conditions that would push Disney to offer a fully customizable ESPN service.

CEO Bob Iger replied, “The shift to a fully customizable ESPN is inevitable. However, I cannot reveal a specific timeline as we need to choose the right moment that aligns with our financial goals. It’s not just about gaining subscribers, but also considering the pricing power of ESPN, which is tied to the array of licensed sports it offers.”

A few months later, in an interview with Bloomberg right before The Wall Street Journal story broke, ESPN Chairman Jimmy Pitaro echoed similar sentiments. He stated, “We will eventually make our entire network and flagship programming available directly to consumers. It’s not a question of if but when. We will only do it when it makes sense for our business and our bottom line.”

 

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