The previous record was held by Disney+ Hotstar, with 2.53 crore concurrent viewers during the India vs. New Zealand semi-final in the ICC 2019 World Cup.
JioCinema has consistently surpassed expectations and shattered records throughout the IPL season, reaffirming the overwhelming preference of cricket fans. On April 17, a staggering 2.4 crore viewers were captivated by the nail-biting match between MS Dhoni’s CSK and Royal Challengers Bangalore at the M. Chinnaswamy Stadium. This followed the record set on April 12th, with peak concurrency reaching 2.2 crore, and once again when Dhoni nearly pulled off another amazing victory against the Rajasthan Royals.
Viacom18 Sports CEO Anil Jayaraj expressed his excitement, stating, “We are thrilled to announce that JioCinema has achieved a groundbreaking milestone by breaking the world record for concurrent viewers on digital platforms. This accomplishment highlights our relentless pursuit of providing an unparalleled IPL experience to fans across the nation. It reinforces our commitment to delivering world-class sports action, regardless of scale, and inspires us to constantly push the boundaries of live sports streaming.”
In addition to the thrilling match action, JioCinema’s IPL presentation offers several enticing features, including free streaming for all network subscribers, 4K streaming, multi-language commentary in 12 languages, and the chance to participate in the free-to-play contest, Jeeto Dhan Dhana Dhan, with exciting prizes for each match, including a car.
JioCinema continues to set new global benchmarks in the realm of digital sports viewing, as it has garnered over 1500 crore video views in the first seven weeks of the TATA IPL 2023. Viewers were captivated by the exhilarating action on JioCinema, with the average time spent per viewer per match reaching 60 minutes. JioCinema also revealed that IPL 2023 on connected TV has already attracted twice the number of viewers compared to HD TV within the first five weeks.
The platform boasts partnerships with 26 top brands for their digital streaming of IPL 2023, including Dream11, JioMart, PhonePe, Tiago EV, Jio, Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify, and AMFI.
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Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.
