In a move to celebrate its innovative S-CNG technology, Maruti Suzuki India is launching its new campaign, ‘run on what you love’. The campaign highlights the joy, freedom, and adventure that S-CNG vehicles offer, encouraging consumers to embrace a more sustainable and fulfilling driving experience.
The campaign film features a captivating narrative that resonates with young, environmentally conscious buyers who refuse to compromise on fun and exploration. It showcases the confidence and mileage provided by Maruti Suzuki’s wide range of S-CNG vehicles, empowering drivers to go further and discover more.
Sharing his insights on the campaign, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “The campaign celebrates the new-age CNG car buyer who is making a conscious choice and living life to the fullest. We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions. Through this campaign, we aim to inspire a new generation of drivers to explore the endless possibilities that S-CNG vehicles offer.”The film’s vibrant visuals and upbeat music capture the essence of youthful exuberance and the joy of exploration with S-CNG vehicles. This multifaceted campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram.
In addition to the campaign, ‘Sustainability Drive’ was organised by MSIL in celebration of World Environment Day. This initiative took place in over 1700 cities nationwide, reflecting the Company’s strong commitment to environmental stewardship and sustainable practices.
Omprakash Tiwary is a business writer who delves into the intricacies of the corporate world. With a focus on finance and economic landscape. He offers readers valuable insights into market trends, entrepreneurship, and economic developments.
