Musk explains the rationale behind Twitter’s decision to impose a limit on daily tweet consumption for users

A while ago, I predicted that with Twitter’s new CEO, the drama would dwindle.

Today, I’m here to admit that I’ll never make predictions about Twitter again.

Recently, we shared news about how Musk – who stepped down but continues to work with Linda Yaccarino – implemented a limit on the number of tweets certain user groups can read in a day.

TL;DR:

  • Newcomers get 400
  • Unverified regulars can go up to 800
  • Premium users can reach 8,000

From this, we can gather the following intriguing information:

  • Premium users are finally getting their money’s worth
  • No one has unlimited scrolling privileges

Now, unlike others who might imply that this decision is money-driven – which, without context, is an easy conclusion to draw – I’m here to share with you what I discovered in a post on Twitter’s blog (which I avidly follow).

Ahem, “To ensure the authenticity of our user base, we must take extreme measures to remove spam and bots from our platform.” Why does this sound familiar? Anyway, “That’s why we temporarily limited usage so we could detect and eliminate bots and other bad actors that are harming the platform.”

So basically, this was the next step in the grand master plan? Well, I could have told you that much. But then again, I vowed not to make predictions about Twitter.

The blog post goes on to explain that since Twitter users often engage in online misconduct around 70% of the time, the company – led by Musk – decided not to announce these limitations.

The rationale behind this radical decision, once again, was “Shush, it’s part of the plan!” Twitter claims that if bad actors knew about the limitations, they would find a way to circumvent them.

 

So Twitter essentially postponed the problem by staying silent for a while? This was a very short period of time because, as mentioned earlier, Twitter users are often engaging in misconduct 70% of the time. Are we sure about this?

Of course, the company relies on advertisements to sustain itself. The blog addresses any concerns by stating that this limitation only affects a “minimal” number of users.

Let’s clarify: Twitter chose not to inform anyone about the limitations out of fear that they would be circumvented. However, everyone found out about them anyway (because they are limitations?), and these limitations are only impacting a very small percentage of users on the platform. 

So, if that’s the case, why have the limitations at all? 

Twitter seems to imply that there is a grand plan, but that final line of “We will explain later, trust us” feels somewhat ominous, like Big Brother. And speaking of which, that might be the next step in Twitter’s… Whatever we can call this approach.

Wait, did I just make another prediction? Oh, man…

 

Reference

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