Monday, August 19, 2024 4:49:31 PM ET In a heartfelt tribute to her son and all the victims of September 11, 2001, educator Maureen Crethan Santora shares a powerful story that speaks to both children and young readers. 4:46:49 PM ET In the annals of American history, September 11, 2001, stands as a day of …
Google abandoned efforts to eliminate tracking cookies in its Chrome browser, but the snippets of code that have fueled the lucrative digital-advertising economy for decades might disappear anyway. Google abandoned efforts to eliminate tracking cookies in its Chrome browser, but the snippets of code that have fueled the lucrative digital-advertising economy for decades might disappear …
Disney+ Hotstar has launched an advertising feature for pausing ads exclusively for its Connected TV (CTV) feed, making it the first platform in the country to introduce this cutting-edge format. . On average, users pause content 4-5 times a day, with over 90 per cent of these pauses lasting less than 10 seconds. Pause ads …
Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called. Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move …
The man said that he has been single since 2015. A 70-year-old man who was fed up with being alone and “lonely” decided to put up a massive billboard for $400 (Rs 33,000 approximately) a week so that he could find a girlfriend and ask for “marriage and karaoke.” The billboard is located near Sweetwater, …
The CMO’s MO (modus operandi), spotlights some of India’s top CMOs as they share their marketing mantra, trends for the future, and what keeps them up at night. Here we chat up with the who’s who of the country’s leading marketers, keep the tone conversational, crisp and throw in questions that allow leaders to shine …
Debuted during the Super Bowl on January 22, 1984, Apple’s iconic ad announced the Macintosh The Washington-Los Angeles (Raiders) Super Bowl on January 25, 1984 is long forgotten, unless you’re Marcus Allen. But the “ads are just as important as the game itself” idea really took off that day, thanks to a timely and ingenious …
Creative chiefs tell us whether being known for a particular style of work is a blessing or a bane. ‘Let your work speak for you’ is sometimes a tricky moniker for an advertising agency. Take for instance independent creative agency Wieden + Kennedy (W+K) and its work for Nike across the globe. The ads are …
Netflix’s ad-supported plan that was launched in partnership with Microsoft Advertising has amassed 15 million monthly active users worldwide after a full year of operation, Amy Reinhard, the company’s President of Advertising, said in a blog post. Last year, the platform launched ad-supported plans in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, …
Let’s break down the impact. The tournament The 13th rendition of the ICC World Cup showcases 10 top-tier teams vying for the championship. India shines as the hosting nation, with teams like New Zealand, England, Bangladesh, Pakistan, Australia, Afghanistan, and South Africa clinching spots via the Super League. Through determined effort, Sri Lanka and the …