BCCI Meeting Outcome Crucial for Broadcasters Eyeing Billion-Dollar Media Rights for Indian Cricket Team’s Bilaterals
India’s prominent media companies, such as Disney Star and Viacom 18 owned by Reliance, are closely monitoring the activities of the Board of Control for Cricket in India (BCCI). Today, the BCCI is convening an Apex Council Meeting to make important decisions, including the allocation of media rights worth over a billion dollars. It is …