Former Under Armour CEO takes over reins at Cascale

Former Under Armour CEO takes over reins at Cascale

Cascale says new CEO Colin Browne will spearhead the initiative’s next era. Credit: Shutterstock. Colin Browne’s new CEO position at Cascale became effective on 1 May with the initiative noting that his wealth of global experience in supply chains and in both brand and factory management will take the initiative into a new era of …

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Embracing ‘Made In India’: A Global Shift in Brand Philosophy

Embracing ‘Made In India’: A Global Shift in Brand Philosophy

Made in India philosophy is changing how brands looks at things The ‘Made In India’ philosophy is not just a label but a strategic choice that resonates with authenticity, quality, and social responsibility In recent years, the ‘Made In India’ philosophy has gained significant traction, not just as a geographical identifier but as a powerful …

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WhatsApp rolling out new updates for Channels, voice notes, polls and more

WhatsApp rolling out new updates for Channels, voice notes, polls and more

New Delhi,UPDATED: Jan 18, 2024 10:24 IST WhatsApp has introduced a slew of new features for its one-way broadcasting tool – Channels. Mark Zuckerberg announced on Wednesday that the Channels would receive updates including voice notes, multiple admins and sharing to status and polls. These new updates are aimed at offering users more ways to …

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Festive Season Unleashed: How Creators and Brands are Transforming Diwali Campaigns

Festive Season Unleashed: How Creators and Brands are Transforming Diwali Campaigns

As the festive season approaches, creators and brands are gearing up for a whirlwind of opportunities and challenges. We spoke with Anurag Iyer, CEO of BigBang.Social, and Dhruv Chitgopekar, Co-Founder of Collective Artists Network, to gain insights into the evolving creator and talent universe during Diwali. Opportunities and Challenges: Anurag Iyer, CEO, BigBang.Social, highlights the …

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Premiumisation trend: Consumers are no more enticed by entry-level cars, TVs and phones

Premiumisation trend: Consumers are no more enticed by entry-level cars, TVs and phones

Mumbai: The Indian consumer’s swift climb up the luxury ladder is evident in the near-halving of market share for entry-level cars, television sets, home appliances and mobile phones over the past three years, underscoring the role easy financing has played in elevating purchasing power. Separately, manufacturers have also shifted their attention to marketing premium products …

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Health Ministry to Amend Rules for OTT Programmes, Introducing Anti-Tobacco Warnings

Health Ministry to Amend Rules for OTT Programmes, Introducing Anti-Tobacco Warnings

OTT platforms may soon be required to display anti-tobacco warnings and disclaimers, similar to those seen in movies and television programs, as the Health Ministry looks to amend the relevant rules. The ministry is actively considering amending the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and …

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