consumer preference: SUVs now drive half the sales in India’s Motown

consumer preference: SUVs now drive half the sales in India’s Motown

Sport-utility vehicles (SUVs) now make up half of all passenger vehicle sales in India, doubling their market share in five years. This shift in buyer preference towards bigger, feature-rich vehicles has come at the expense of once-popular small cars. As much as 52% of the 363,733 passenger vehicles sold in September were SUVs, a record …

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