Kokuyo Camlin & Bombay Design Centre: Modernising Legacy Brand
Brand Distinction and Digital Presence One of the first milestones of the collaboration was the launch of a campaign aimed at establishing a brand distinction between Camel and Camlin. The awareness campaign clarified that Camel represents art supplies, while Camlin caters to stationery needs, both falling under the umbrella of parent company Kokuyo Camlin. Kokuyo …