ICC World Cup 2023 in India to generate ₹1,248 crore in sponsorship deals: Report
The forthcoming ICC Men’s Cricket World Cup, set to commence in India on October 5, is predicted to generate a staggering sponsorship revenue of up to $150 million (over ₹1,248 crore), as per The Economic Times. This data comes from individuals privy to these developments, who divulged these figures to ET. The International Cricket Council …