Focus on premium segment as Xiaomi completes 10 years in India, ET Telecom

Focus on premium segment as Xiaomi completes 10 years in India, ET Telecom

New Delhi: Xiaomi plans to target India’s burgeoning premium segment to fuel its next phase of growth in the country, with an increased focus on launching experiential flagship handsets, with enhanced marketing and wider distribution tapping into more retail stores, a top company executive said. The Chinese handset brand, which is set to complete 10 …

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Microsoft IDC celebrates 25 years of technological innovation, excellence

Microsoft IDC celebrates 25 years of technological innovation, excellence

HYDERABAD: The Microsoft India Development Centre (IDC), the maiden research and engineering development centre in India, turned 25 on Tuesday. Microsoft India Development Centre has played a pivotal role in shaping world-class products, including Copilots and other AI applications. Legendary cricketer Kapil Dev was present at a celebration to mark the milestone occasion at IDC Hyderabad.   …

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Offline beats online retail in sale of electronics

Offline beats online retail in sale of electronics

New Delhi: Brick and mortar retailers, who run multi-brand, multi-category consumer electronics stores across the country, are set to outperform online sellers this year—even as overall consumer demand remains low. For smartphones, industry estimates peg sales from physical retailers to grow in low- to mid-single digit year-on-year (y-o-y), while online sales are seen either flat …

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