ipl: Disney Star, Viacom18 set to battle it out for IPL ad dollars amid merger talks
Disney Star and Viacom18 are gearing up for an aggressive battle for advertising dollars in the upcoming Indian Premier League (IPL) 2024, even as merger talks between their parent companies continue. ET reported earlier that the two companies have signed a non-binding term sheet to merge Disney Star and Viacom18. Both are currently in the …