With 44% growth in subscriptions, Maruti Suzuki to expand the model across India
Indian automaker Maruti Suzuki’s subscription model saw a 44 per cent growth in FY24 YTD taking the overall user base to over 10,000. The company started the subscription model in 2020 wherein instead of buying a car at full price, consumers can subscribe the vehicle for between one and four years and pay monthly rent …