Search engine optimization is very important for an eCommerce business to be established in the market. Every online store needs an eCommerce platform. For that, you have to consider SEO features in your decision-making process. When you allow the platform to make decisions, you may or may not be able to control elements of your site which are necessary for ranking. But it is well assured that the eCommerce platform induced with SEO features always gets success in building a successful online business. Now let us know more about the SEO features.
Well facilitated blogging platform
Blogging is an important part of eCommerce marketing today. So, an integrated blogging platform is the best place to publish dynamic, info-enriched, and link-worthy content. Businesses that post the maximum amount of content in one month are rewarded with two to three times more traffic than the ones that post less content or not at all. The best way is to set your shop on one platform and post your blog on another. Then if you can link the two, your customers will get a great user experience, and it is also good for SEO purposes. So, you must post rich blogs regularly.
Mechanized redirection management
When a business is using multiple domains, it is best to create 301 redirects that will forward users and search engines to the exact place. If you miss this activity, your customers may get a bad experience while visiting your site. This may result in the distraction from the user experience. You may also lose ranking with the search engines as you are sending traffic to broken links. You can also select a platform that uses automatic redirects. This kind of platform will redirect users and search engines automatically to your primary domain. You can seek the best eCommerce SEO services for efficient redirect management.
Canonical URLs
Canonical URLs are HTML elements that are used by webmasters to prevent duplication of content issues in SEO. These URLs allow your content to be syndicated online but asking Google to focus on only one URL. It assists Google in identifying the page that you want to rank. The syndicates tag the content to make the search bots think that you deserve maximum SEO. This method is also fruitful if you want to use more than one URL for the same product. Canonical URLs allow you to convey to the search engines that similar URLs have products that are accessible in multiple URLs.
Rewritable robots.txt files
The Robots.txt files permit you to guide the search bots on which pages and directories they should ignore while crawling your site. When a customer purchases any item, you send a thank-you page or feedback page, giving them a chance to subscribe to your newsletter. Here they can stay updated about your latest launches, offers, and discounts. When he/she visits the page, you can track, analyze and optimize buyer journeys. This activity must not be indexed by search engines. Otherwise, it will be visible to the general public too. To resist this visibility, you have to block access to it with the help of robots.txt files.
Autonomous page titles and URLs
You must control the metadata elements at the page level to avoid duplicate content and to ensure the best chances to rank for certain keywords and phrases. Some eCommerce platforms do not allow you to control these elements, which means that you have a generic title on each page of your store. If you want to use unique keywords for each page, then you will have long-tail keywords to use. If you cannot control the titles and URLs at the page level, you will be stuck targeting the same keywords on every page in your store.
Conclusion
The above-mentioned five SEO features are essential for an online business to stand high in the online market. If the features are well understood and used properly, it will be very easy for any business owner to grow his/her business. So, you have to just understand the content well and follow the said instructions.
Aftab Hussain is a versatile journalist who covers a wide range of news topics with depth and precision. His commitment to delivering unbiased reporting ensures that readers stay well-informed about the most significant events and stories shaping India and the world.