On Thursday, Twitter announced that select content creators on its platform will have the opportunity to earn a portion of the advertising revenue generated by the company.
Twitter has revealed that verified users who have garnered a minimum of 5 million impressions on their posts in each of the last three months, and have a Stripe payment account, will be eligible to receive a share of the advertising revenue generated from ads displayed in their replies.
In order to attract more content creators to its platform, Twitter recently introduced the option for users to offer paid subscriptions to their content. This move is part of the company’s strategy to promote creator monetization.
Elon Musk, the billionaire who acquired Twitter in October of last year, had previously stated that in the first year, the company would pass on the entire subscription revenue to creators, except for payment gateway charges. This demonstrates Twitter’s commitment to supporting creators by allowing them to fully benefit from the subscription revenue generated on the platform.
According to the Financial Times, Linda Yaccarino, the new CEO of Twitter, is implementing various strategies to win back advertisers who left the platform during Elon Musk’s tenure. These strategies include launching a video advertising service, actively recruiting more celebrities to join the platform, and expanding the company’s workforce.
The sources familiar with the matter, as reported by the newspaper, state that Linda Yaccarino, who took on the role of CEO on June 5th, plans to introduce full-screen and sound-on video advertisements. These ads will be displayed to users as they scroll through Twitter’s recently added short-video feed.
Furthermore, according to an individual knowledgeable about the situation mentioned in the report, Linda Yaccarino is engaged in discussions regarding a more extensive collaboration with Google, which is owned by Alphabet. This partnership would involve advertising initiatives and grant Google access to certain data from Twitter.
(With inputs from Reuters)