What you need to know to ace your haircare routine in 2024

While this may seem like an unsolvable problem, leave it to the pros to find a scientific solution that repairs damage from within. L’Oréal Professionnel has just launched Absolut Repair Molecular—a haircare line that reforms and rebuilds the molecular structure of the hair³.

Read on for our comprehensive step-wise breakdown of haircare in 2024.

Deep repair from within

Repairing damage at the molecular level could be a daunting task. We are talking about every strand getting targeted solutions to repair dryness, breakage or lacklustre appearances. The Absolut Repair Molecular range claims to heal two years of damage in one use⁴ by injecting peptide components into each strand separately.

Why is that something that differentiates Absolut Repair Molecular from other hair repair solutions? The brand claims that peptide repair goes one step beyond bond repair. This was previously believed to be irreversible but when you use a haircare product that reinjects both peptide bonds and amino acids into the hair, damage can be reversed at the molecular level.

Formulated by the brand’s best in-house professionals, Absolut Repair Molecular boasts 3% peptides bonder and five amino acids. Besides rebuilding hair molecular structure, the range looks to restore hair strength, elasticity and movement⁵.

For the best results, head to your nearest L’Oréal Professionnel salon for their Molecular Deep Repair Service:

Step 1: The elasticity test – The L’Oréal hair expert will take a strand of wet hair and tug lightly. If the hair doesn’t bounce back or it breaks, it is damaged.

Step 2: Pre-treatment – Next, ask for the concentrated pre-treatment, powered by 3% peptides bonder and 5 amino acids. More than surface repair, this pre-treatment penetrates the fibre for a molecular refill and fortifies the core before you rinse it thoroughly.

Step 3: Shampoo – A little bigger than a coin-sized amount of the sulphate-free shampoo (concentrated with peptides bonder and 5 amino acids) is then applied to wet hair while emulsifying the same at the roots, lengths and ends. This cleanses and detangles hair. This step provides your mane with 86% smoothness⁶.