“The news watch page will pull together content from authoritative sources across video on demand, live streams, podcasts, and Shorts,” the company says in its press release.
YouTube’s initiative is a solid move, especially at a time when platforms like X (formerly Twitter) have become a dark cesspool of disinformation and fake news. Meta, on the other hand, is engaged in pulling the rug on featuring news coverage on Facebook in many regions, owing to payment tussles. Threads, Meta’s rival to X, has also made it clear that it won’t lean into news coverage in its bid to one-up its chief competitor.
Earlier this month, EU’s Thierry Breton sent a letter to Google CEO Sundar Pichai, urging him to remove fake and misleading videos around the geopolitical and humanitarian crisis in Israel. In addition to overhauling the news-watching experience, YouTube is also building on its hottest growth avenue. The company has announced the Shorts Innovation Program, which will offer financial grants totaling $1.6 million to more than 20 news outlets including AFP and MediaCorp across 10 countries.
YouTube will work with these organizations to devise strategies and encourage them to make more short-form videos so that the audience has access to dependable news content. Google’s move seems like an emergency plan to avoid criticism when the likes of X have courted hot criticism for allowing disinformation to flourish; be it geopolitics, elections, or health reporting.
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Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.
